Visibrain launches its cutting-edge Bluesky monitoring solution.

In 2025, the social network Bluesky is establishing itself as a strong alternative to other major platforms, gaining influence by the day. Yet, brands remain relatively scarce on the platform, leaving a vast field of opportunities. Trends are already emerging, and discussions around current events are just as dynamic. For communications professionals, monitoring Bluesky has become essential to keep up with shifts in the digital landscape.

In this context, Visibrain—the leading social listening tool—is launching its new Bluesky data source, designed for communicators, analysts, and monitoring experts, whether they work in agencies, for brands, or within institutions. A major step forward in analysing and understanding this fast-growing platform.


 

An untapped opportunity for brands in 2025 

While many brands have already created an account on the social network, few are truly active. However, some are already standing out, benefiting from maximum visibility due to low competition. The ice cream brand Ben & Jerry’s, for example, has made an impression with messaging tailored to the platform’s audience.

For organisations, Jay Graber’s platform remains largely uncharted territory, where strategic positioning and engagement can have a real impact on their communication.

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Example of brand monitoring tool in Visibrain

 



A delicate landscape for brands, where monitoring Is key

This platform offers opportunities, as previously mentioned, but also risks for brands. Media communities, activists, and numerous associations and NGOs are emerging on Bluesky, shaping discussions and posing potential challenges for brands, which may find themselves in the spotlight—sometimes negatively.

In this digital environment, where controversies can quickly go viral, Bluesky is no exception. Brands must stay vigilant about what is being said about them. Monitoring Bluesky is therefore essential for gaining a clear understanding of ongoing conversations.

The new key space for trend detection in the digital landscape

The latest developments surrounding Elon Musk's social network have led many communities to turn to Bluesky, creating a new ecosystem of opportunities and discussions. A wide range of topics are emerging, from societal issues to current events, as well as cultural trends.

Thematic monitoring on Bluesky thus enables the detection of emerging trends while offering a deeper understanding of the growing user base joining the platform.