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How CES 2025 Took Social Media by Storm
Social media has once again served as a dynamic space for CES-related discussions. This year, CES 2025 generated over 433,000 posts across platforms, reflecting a slight decrease compared to 2024. In terms of engagement, the event generated more than 16.2 million reactions across social media with over 215,000 users taking part in the discussion. However, TikTok stood out as the fastest-growing platform for CES content, showcasing the event’s ability to engage a broader, more diverse audience.
AI, Robotics, and Health-Tech at CES 2025: The Top Trends
Social media conversations reveal the core trends capturing global attention at CES 2025. We present to you the top three which made up almost 50% of total posts:
1. AI (almost 30% of the buzz)
Artificial intelligence continued its reign as the most-discussed topic. Innovations like generative AI models and AI-powered assistants garnered widespread attention. Social media was alight with reactions to announcements from industry leaders and the unveiling of new products pushing the boundaries of what AI can achieve. Using Visibrain, we found that AI-related discussions accounted for almost 30% of the total buzz, with terms like ‘generative AI’ and ‘AI-powered assistants’ trending globally.
2. Health Tech (10% of online discussion)
Visibrain’s analysis revealed that health tech was a trending topic on TikTok, where creators demonstrated the potential of CES innovations through engaging short-form videos. Connected healthcare devices were a highlight this year. Wearables, at-home testing systems, and innovations in telehealth drove conversations, especially on TikTok. Creators showcased these technologies’ potential through engaging short-form videos, capturing the imagination of audiences worldwide.
3. Robotics and Automation (5% of online discussion)
From humanoid robots to advanced cleaning bots, robotics stole the spotlight in unique ways. Samsung’s Ballie, among others, emerged as one of the most talked-about innovations. Social listening revealed a mixed public sentiment, with excitement tempered by questions about usability and cost.
Platform Wars: How Social Media Engaged with CES 2025
Video content was a clear winner when it comes to engagement with TikTok leading the way at over 6.5 million likes. It was followed closely by Instagram with 5.5 million likes and in third place; YouTube, with 2.4 million likes.
That being said, each platform brought unique advantages to CES 2025 conversations:
- Twitter/X: Central to real-time reactions and industry commentary.
- TikTok: A hub for viral moments, captivating a younger audience with creative takes on CES highlights.
- LinkedIn: Facilitated professional discussions, focusing on the business implications of tech innovations.
- Instagram: Leveraged visual storytelling, where influencers and brands shared behind-the-scenes glimpses and key highlights.
Top X Accounts Driving CES 2025 Conversations
X, formerly Twitter, remains a powerhouse for real-time event updates and industry commentary, and CES 2025 was no exception. Several influential accounts stood out, shaping the conversation and amplifying key trends. With Visibrain’s insights, we identified these accounts as key drivers of X engagement, setting the tone for CES 2025 discussions:
- @rowancheung
- @chidambara09
- @minchoi
- @CodeByPoonam
- @TheAIColony
- @EvanKirstel
- @heyshrutimishra
- @hasantoxr
- @TansuYegen
What Brands Can Learn from CES 2025’s Social Media Success...
Visibrain’s insights demonstrate how brands at CES successfully leveraged hashtags and viral moments to maximise their visibility, offering a blueprint for other companies looking to make an impact at tech events. Here’s what brands can learn from CES 2025’s social media buzz:
- Leverage Viral Moments: Companies that capitalised on trending hashtags and shareable moments maximised their visibility.
- Platform-Specific Strategies: Tailoring content for different platforms amplified engagement, with TikTok’s rise underscoring the importance of short-form, creative content.
- Engage Authentically: Successful brands prioritised authentic storytelling, resonating with both industry insiders and consumers.
The top performing companies on LinkedIn were as follows: - L'Oréal
- Dassault Systèmes
- Valeo
- EssilorLuxottica
- Interesting Engineering
- Generative AI
- Lenovo
- Michelin
- Région Auvergne-Rhône-Alpes
- CMA CGM
The Top Posts of CES 2025 Across Social
X / Twitter:
LinkedIn:
Facebook:
Instagram:
YouTube:
TikTok:
CES 2025 not only highlighted the latest tech innovations but also underscored the growing importance of social media as a tool for understanding industry trends and consumer sentiment.
From AI to health tech, the event’s key takeaways reveal a world of opportunities for brands to connect with audiences in meaningful ways. By leveraging Visibrain, we uncovered the key trends and social media dynamics that shaped CES 2025. These insights not only highlight the trends of the tech world but also reveal opportunities for brands to capitalise on future viral potential.
