How to Harness the Power of LinkedIn in 2025

“LinkedIn is a major and essential social network for corporate and global communication in 2025,” begins Agnès Mascla. Over the years, this platform, renowned for its professional focus, has evolved into a strong alternative to other social networks like X and Telegram.

Several themes are emerging on LinkedIn, reflecting a broad diversity of topics. “The challenge, therefore, is understanding how to position an executive on LinkedIn amidst such a massive flow of data, conversations, and debates,” adds Agnès Mascla.

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The Example of Carrefour’s CEO, Alexandre Bompard, on LinkedIn

Alexandre Bompard’s presence on LinkedIn was analysed during this Visibrain event through the lens of LinkedIn monitoring. This approach highlights best practices for effectively tracking an executive’s activity on social media. Moreover, the CEO of Carrefour consistently demonstrates his influence on LinkedIn, as shown in Visibrain’s previous study in French, "LinkedIn: The Strategies of French Executives."(LinkedIn : les stratégies des dirigeants français)

To conduct this type of monitoring, Visibrain SMARTboards are invaluable tools for communications professionals seeking a 360-degree view of data, all consolidated in one place. “These dashboards, fully customisable, can also be shared with teams and communications departments at the click of a button,” explains Agnès Mascla.

 


Reputation Monitoring for Executives on LinkedIn with Visibrain

In the case of Alexandre Bompard, analysing his communications on the professional social network is crucial to identifying the themes, messaging, and formats that drive engagement. “Depending on the need, LinkedIn posts can be prioritised based on various KPIs, such as reactions, comments, shares, etc.,” explains Agnès Mascla.

She adds, “The language used by Carrefour’s CEO, as well as by those discussing him, is also an interesting element to include in monitoring efforts.” For example, throughout 2024, Alexandre Bompard frequently communicated about the Olympic Games, whereas internet users primarily focused on topics related to Carrefour’s responsible engagement initiative, Act For Food. “This allows us to identify the differences between his messaging and the expectations expressed by his audience,” concludes Agnès Mascla.

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Identifying Communities Around an Executive on LinkedIn

On LinkedIn, numerous stakeholders engage in discussions, creating multiple opportunities for interaction. “In the case of Carrefour’s CEO, three communities are particularly worth monitoring: employees, journalists, and executives from the same industry,” explains Agnès Mascla.

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Detecting Key Themes to Build a Social Media Strategy

On social media, particularly LinkedIn, it’s crucial for executives to position themselves around key topics that the public expects, such as CSR. “This subject is central to conversations on the platform, reflecting consumer expectations. We can see how Alexandre Bompard is one of the most impactful CEOs in the area of CSR throughout 2024,” notes Agnès Mascla.

Competitive Intelligence: A Key Element in Supporting Executives on LinkedIn

“Analysing the communications of other leaders within the same industry is essential in executive monitoring,” explains Agnès Mascla. This process offers communicators many opportunities: understanding which posts generate the most reactions, and conversely, those that generate the least, identifying the themes associated with a particular executive, and analysing the communities engaging with him...

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