Reputation Management
Effortlessly and accurately track the web and social network impact of your brand
Over 1.25 million posts and 10 million interactions across social media
London Fashion Week 2025 sparked over 1.25 million posts across Instagram, TikTok, YouTube, and X, with engagement nearing 10 million interactions from over 128,000 users. The conversation reached its peak on 25 February, largely driven by the buzz surrounding Burberry’s highly anticipated, star-studded closing show at Tate Britain. Media coverage was equally strong, with nearly 3,000 press articles published throughout the event. As the week wrapped up, social media continued to buzz with reactions to standout runway moments and celebrity appearances.
K-Pop stars continue to generate massive buzz for brands
One of most talked-about moments online was K-pop star Jeon Wonwoo’s debut at London Fashion Week, reflecting the growing trend of luxury brands inviting K-pop idols to their shows—a strategy that consistently sparks massive engagement both on and offline. Other major conversation drivers included Burberry’s striking winter collection and Florence Pugh’s appearance at Harris Reed’s show. Keywords such as "Burberry LFW," "Richard Quinn," and "Padma Fashion" highlight the designers who made a lasting impression. Beyond the runway, social media buzzed with backstage glimpses, curated music selections, and bold fashion statements, cementing London Fashion Week 2025 as a major moment in online fashion discourse.
Instagram was responsible for over 50% of total engagement
When it comes to fashion, Instagram remains the most highly-engaged audience. With more than 5.6 million likes, this accounts for over 50% of London Fashion Week's total engagement. In second place was TikTok with 2.9 million likes, followed by X (1 million retweets), Telegram (475 thousand views), Threads (86 thousand likes) and YouTube (86 thousand likes)..png?width=701&height=438&name=smartboard_202502191131_202502261131_bff5d374-d804-41f2-bd29-e7c685e5eaf2_barChart%20(1).png)
Top brands of LFW 2025 on Instagram
Many brands used the event as a valuable opportunity for virality and to broaden their reach on Instagram. Burberry and Simone Rocha captivated audiences with striking runway content, while beauty brands like Charlotte Tilbury and MAC Cosmetics sparked conversation with backstage transformations. Lifestyle and hospitality brands, including The Dorchester and Soho House, also found their place in the spotlight, blending fashion with experience-driven storytelling. Notably, Jellycat emerged as a surprise contender, proving that Fashion Week engagement extends beyond traditional industry names. For brands, a strong Instagram presence during key events like LFW reinforces visibility, and with the right social listening tools, they can refine their strategy by tracking audience reactions in real time.
Jellycat's important lesson in social media strategy
One of the most unexpected yet most successful brands on Instagram during London Fashion Week 2025 was Jellycat. Known for its plush toys rather than high fashion, the brand cleverly tapped into the event by aligning its content with the buzz of the week. Through playful, fashion-inspired videos featuring Bartholomew Bear styled exclusively in Jellycat's own looks, Jellycat shows us that getting creative is essential to good social media strategy and highlights an important lesson in digital marketing: your brand doesn’t need to be directly tied to an industry to capitalise on its biggest moments. With the right creative approach, any brand can find a way to join the conversation, drive engagement, and increase visibility.
London Fashion Week 2025 proved once again that online conversations are just as important as what happens on the runway. From viral celebrity moments to unexpected brand successes, the event showcased how digital engagement shapes modern brand visibility.
A social listening tool like Visibrain is essential for staying on top of these fast-moving trends, helping brands identify key conversations, track influential voices, and uncover new opportunities to join the buzz. Whether it's a fashion label looking for industry insights or an unrelated brand finding creative ways to engage, social listening ensures that brands stay relevant and maximise their impact.
