Donald Trump's Social Media Surge Ahead of His Inauguration

Donald Trump has been mentioned 236 million times on social media since his reelection

During his presidential campaign, Trump dominated social media headlines. Since his reelection, Joe Biden's successor has continued to blow up on these platforms. In just a few weeks, over 236 million messages have been posted about him, highlighting the controversy and debate he continues to fuel.

A prominent figure online, he has been the subject of over 3.3 million messages on average each day since the election results, reflecting the ongoing controversy surrounding him.

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The most mentioned president on social media, surpassing all his peers

Far ahead of his counterparts in terms of online chatter, the future president of the United States, is the most mentioned across social media. As shown below, he has been at the centre of almost 46 million messages, that's 5 times more than Turkish president Erdogan and 8 times more than the India's Narendra Modi. 

For comparison, Donald Trump receives twelve times more mentions than French President Emmanuel Macron, who is also frequently discussed on social media, particularly in light of recent developments.

In comparison with previous US leaders, Donald Trump remains the president generating the most noise on social media: 73% more messages than Joe Biden at the time of his reelection and twelve times more than Barack Obama.

Trumps newly discreet behavior on social media since his reelection signals a shift in his online strategy

Very active on social media throughout the presidential campaign, Donald Trump even created a TikTok account, despite having previously criticised the Chinese platform. However, since November 6, 2024, he has shifted his digital strategy, becoming more discreet. By abandoning his TikTok account, he sends a strong signal.

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See the original version of this article in french