Reputation Management
Effortlessly and accurately track the web and social network impact of your brand
Social Monitoring vs Social Listening
Social listening is the process of monitoring and analysing online conversations to gain actionable insights. Unlike social monitoring, which primarily tracks mentions and engagement metrics, social listening goes beyond numbers to extract meaningful patterns, identify opportunities, and mitigate potential risks. Social listening operates through three key steps:
- Collecting Data
- Analysing Insights
- Taking Action
How Social Listening Can Help Protect Your Brand Reputation
A great reputation is one of the most powerful things a brand can possess. It’s also something that can be difficult to maintain. Using a social listening tool like Visibrain can be extremely helpful in detecting and avoiding potential crises, giving brands more control over their brand image. Visibrain's real-time alerts enable them to be notified immediately at the first signs of suspicious activity, resulting in more time to take action. 
Sourcing the right influencers for your brand
With Visibrain, brands can go beyond basic influencer searches by filtering accounts based on their engagement in specific conversations. This means you’re not just finding influencers with high followings—you’re identifying the voices that genuinely shape discussions in your industry. Plus, with Visibrain’s user panel feature, you can create custom lists to track influencer activity over time, making it easier to monitor the success of your campaigns and refine your strategy as you go.
Finding the right tool for your needs
With so many social listening tools on the market, finding the right one can feel overwhelming. The key is to focus on what really matters: data accuracy, real-time monitoring, and the ability to deep dive into conversations that are relevant to your brand. Whether you need crisis detection, influencer tracking, or competitive benchmarking, the right tool should make social data easy to analyse and act on. To help businesses make the best choice, we’ve broken down the selection process in our article, How to Choose the Right Social Listening Tool in 5 Easy Steps—a must-read for anyone looking to invest in the right platform.
For more insights, download our latest guide: The A-Z of Social Listening.
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