Crisis communication: how does Saper Vedere use social listening during bad buzz?

Protecting your customers' reputation

In a world of fast-moving information, digital crises are enemy No. 1 for businesses. One of Saper Vedere's areas of expertise lies in protecting its clients' brand image. To be informed in real time of the first weak signals, the firm is setting up a dedicated system:

• Alert system : using precise settings, Saper Vedere is informed as soon as a weak signal appears (abnormal volumetry, negative semantics, an influential person speaking...) enabling the firm to be reactive in just a few minutes
   
• Automatic reports : Saper Vedere proactively monitors various sensitive subjects in order to anticipate crises across different industries, both in France and internationally
  
  

This valuable information is transformed by Saper Vedere into intelligible elements, in order to quickly guide strategies to preserve its clients' brand image. 

Piloting communication strategies

In crisis situations, the Visibrain platform's perfect balance between comprehensiveness and speed of data collection gives Saper Vedere a crystal-clear understanding of a crisis. As a result, in just a few minutes, the firm can get a clear reading of the situation and understand:

• The chronology of events
• The networks on which the crisis is being played out 
• The opinion of internet users
• The influential stakeholders in the discussions
• Media coverage 
• The areas/countries affected by the crisis

Examine data sets and uncover insights

Saper Vedere draws on Visibrain's comprehensive social network data to analyse various sectoral or political topics and understand:

• Who the main opinion leaders are.
• Do certain themes emerge in the exchanges?
• What are the most commented news items?

As much disposition from Saper Vedere to build hard-hitting analyses, draw lessons, and make the data speak.

To sum up: the teams at Saper Vedere rely on Visibrain in their day-to-day work to monitor their clients' reputations, steer communication strategies, and produce sector analysis.