The 2016 Olympic Games are officially over. Rio’s competing athletes weren’t the only ones hoping for a spot on the podium - the Games’ official sponsors were also out for glory.

The #MissingType campaign is back again this year, raising awareness around the worldwide shortage of donations for certain blood types. The campaign has been encouraging Twitter users to remove the A’s, O’s and B’s from their names and posts to help spread the word.

Visibrain took a look at how the international initiative is spreading on Twitter, and the top brands and individuals who were showing their support.

After a 7-year inquiry, the Chilcot Report was finally published yesterday. The 6 thousand-page report gave a damning verdict of the legality of the Iraq War. The internet reacted explosively in the first few hours after the report’s release, with hundreds of thousands of people commenting via social media sites, blogs and forums.

Since the beginning of November, Starbucks has taken over social media with the return of their seasonal festive cups. #RedCups was met with excitement from the brand’s fans, but the campaign has run into some trouble along the way, after certain customers expressed outrage at this year’s minimalist red design. But how much impact has the controversy truly had on Twitter, and has it cast a shadow over Starbucks’ festive campaign?

To find out, we collected all of the hashtags that have been created around the Starbucks Red Cups theme. We analyzed all relevant tweets using the Visibrain Twitter monitoring platform to try and find out which aspects of the campaign stand out the most so far: festive spirit or controversy?

Last week British confectionary company Cadbury launched a Halloween campaign: the #CadburyCraveyard competition. The chocolate brand asked its followers to vote for the “resurrection” of one of their childhood favorites, Marble or Fuse, by tweeting using the #CadburyCraveyard hashtag along with the name of the chocolate bar.

Over 12,000 users tweeted the hashtag between October 26th and November 1st, and we used the Visibrain platform to find out how Cadbury fans responded on Twitter, and the insights the brand can glean from the experience.

American anti-tobacco group Truth caused quite a stir this weekend with their latest campaign “Big Tobacco Be Like”. Already well known for their off-the-wall videos targeting young smokers, the group’s new campaign aimed to raise awareness in young people about how tobacco companies profit from them smoking.

Truth aimed high by combining astute TV targeting with a plethora of Twitter advertising tools to obtain high levels of engagement for their newest message. We used the Visibrain platform to try to determine the extent of the campaign’s success on Twitter.

Last Friday was Force Friday, the day merchandise for the new Star Wars movie Star Wars: The Force Awakens officially hit the shelves. Fans were expecting a show, and Disney didn’t disappoint: the arrival of the new toys was celebrated with a live global unboxing event filmed from 15 locations over the course of 18 hours, culminating in the opening of stores worldwide at midnight.

The event generated huge amounts of excitement, and tweets. We used Visibrain to analyze the 253,154 tweets posted between September 3rd and September 5th using the #ForceFriday hashtag to determine what fans were tweeting about the most.

August 19th was World Humanitarian Day, a U.N tribute to humanitarian aid workers who have lost their lives in service, as well as to those all those affected by humanitarian strife.

This year, The U.N came up with a clever campaign to increase awareness about humanitarian action worldwide. The concept was simple: the #ShareHumanity campaign allowed people to “donate” their Twitter and Facebook feeds for a few hours. Their feeds were then used to tell the story of a humanitarian aid worker somewhere in the world. The campaign put forward some truly inspiring content, sharing the stories of brave and selfless people trying to make a difference.

Last week was Shark Week, Discovery Channel’s massively popular week of shark-themed programming. Originally created to raise awareness about the species and their conservation, Shark Week has received a lot of bad press over the years for excessive scare-mongering, fake documentaries, and scientific inaccuracy.

This year, Discovery Channel created a huge social buzz by vowing to tone down the sensationalism and offer a more educational Shark Week.

Last Tuesday was the 2015 edition of E3, the Electronic Entertainment Expo. With all of the top video game companies announcing their hot new releases, E3 has always been an unmissable annual event for gamers. But even if video games aren’t your cup of tea, there’s a good chance that E3 2015 turned up in your Twitter stream last week.

Why? Sony hit the headlines with the announcement that it would be bringing back the legendary video game Shenmue… if fans were prepared to contribute via the crowdfunding platform Kickstarter.

It seems that nostalgia was the watchword for the fast food industry last month. Just days after McDonalds brought back the Hamburglar, KFC surprised their fans with the revival of historical brand mascot, Colonel Sanders.