Cannes Lions 2016: the Croisette's top moments on Twitter

June 27 2016

By @G_Parsons33

Published in Trends

That’s it for Cannes Lions 2016. It was a busy week on Twitter for the Croisette, and we used Visibrain to take a look at which agencies, brands and adlanders were driving conversations on Twitter at this year’s event.

There have been 214,113 tweets sent about Cannes Lions between Saturday June 18th and Friday June 24th. That’s a slight drop on last year - 293,393 tweets were sent during Cannes Lions 2015.

An overview of tweet volumes for Cannes Lions 2016

The top tweet of the week was sent actress Lana Parrilla:

The agencies that were causing a stir on Twitter for #CannesLions

A huge number of agencies compete at Cannes Lions, but some of them were getting more attention on Twitter than others, and not always for the right reasons. Here are some of the agencies that were hot topics:

Ogilvy and Mather: 17,305 mentions.

Ogilvy and Mather have done it again. The agency is always extremely active on Twitter during Cannes, and this year was no exception. The #ogilvycannes hashtag alone was used 15,623 times.

Their inspirational tweets, combined with a number of Lions wins, got them more mentions than any other agency at la Croisette.

Vayner Media: 848 mentions.

Vayner Media were getting a lot of attention on Twitter for all the wrong reasons: a party invite for “attractive females only” got them into hot water:

However, the situation was handled pretty well, and it looks like despite some bad press, the agency’s reputation escaped relatively unscathed.

Grey Group: 790 mentions.

Grey Group got hundreds of mentions after their Ecuador and Mexico offices won several Gold Lions:

Grey Singapore also caused a scandal with its “I SEA app”, which was accused of being a fake and removed from the Apple Store:

A disappointing turn for Grey Singapore, who insisted that the app was simply still being tested.

Cannes’ most retweeted adlanders

The advertising industry’s top professionals were out in force on Twitter at Cannes lions. The most retweeted adlanders were:

  • Scott Cullather (Founder and Global Managing Partner of inVNT communications agency): 10,055 retweets
  • Tham Khai Meng (Worldwide Chief Creative Officer at Ogilvy & Mather): 7,921 retweets
  • Stephanie McMahon (Chief Brand Officer at WWE): 2,427 retweets
  • Cindy Gallop (English advertising consultant, founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty): 1,750 retweets

Twitter’s favorite brand at Cannes Lion’s 2016

The most-mentioned brand of Cannes 2016 on Twitter was Unilever, who impressed with their vow to remove sexist stereotypes from their advertising. The @Unilever Twitter handle was mentioned 1,474 times.

Will Smith’s talks and performances and Cannes Lions were a hit on Twitter: he was mentioned 3,582 times:

Congratulations to all of the agencies whose hard work paid off at Cannes Lions this year!

Looking for more data?

Get in touch with us here, or subscribe to our newsletter to stay up to date with all of our case studies:

This field is not valid
Subscribe

Thank you! We will contact you shortly.

Published in Trends