From #resigncameron to #trappedinwealth: a week of crisis on Twitter for David Cameron
April 12 2016David Cameron has had another particularly difficult week on Twitter. The UK PM came under heavy fire last week after the Panama Papers scandal revealed that his family benefitted from offshore tax evasion.
The Prime Minister has been the target of a huge backlash on Twitter as a result, with a number of dedicated hashtags being used to call for his resignation, organize protests, and generally ridicule the PM’s predicament. We used the Visibrain Quicktrends feature to analyze the various hashtags that appeared around David Cameron over the past week.
At the time this article was written, there had been 1,073,957 tweets referring to David Cameron over the past 30 days. The tweet volume graph below shows a clear spike in activity around the PM starting on April 3rd, the day the #PanamaPapers crisis broke:
There was a huge movement on Twitter calling for David Cameron’s resignation last Friday. A number of hashtags were used to encourage people to protest in Downing Street, the most common being: #resigncameron, #cameronresign and #cameronmustgo:
Hours after the #ResignCameron march, the other shoe drops. pic.twitter.com/hmMQC57S9p
— Edward Snowden (@Snowden) April 9, 2016
So - When will Cameron be treated like a common thief? Hm... #cameronmustgo pic.twitter.com/7BvhcJCjDn
— Natalie (@NatalieAL24) April 7, 2016
It's odd there's a mass protest outside Downing st and no one seems to be reporting it?#CameronResign
— Nick Frost (@nickjfrost) April 9, 2016
A thumbs-up to the person who came up with the #resignymcresignface hashtag:
#ResignyMcResignFace is a thing and it's bloody great https://t.co/X5jHS4MMXa pic.twitter.com/cH36HIgbXX
— HuffPost UK (@HuffPostUK) April 9, 2016
It was a true PR disaster: in total, the top five hashtags racked up 587,250 tweets:
The #resigncameron hashtag generated the highest volumes by far: it was used 337,160 times between April 7th and April 11th.
The social media backlash didn’t stop there. This weekend #CameronTaxSongs was trending on Twitter, and people got pretty creative:
If you wanna dodge your taxes,
— Anita_Dildeaux (@CorrectOpinionX) April 10, 2016
Gotta get with my friends,
Taxes are for peasants,
the loopholes never end.. #CameronTaxSongs
I See You Baby, Faking That Tax #CameronTaxSongs
— Trudi (@Trudski2012) April 10, 2016
But I would hide 500 pounds
— Lucy Clements (@carryoncamping) April 10, 2016
And I would hide 500 more
Just to be the man who hid 1000 pounds
While scapegoating the poor
#CameronTaxSongs
The #CameronTaxSongs hashtag was used 34,370 times:
As if that wasn’t enough, The Telegraph columnist Charles Moore wrote a piece referring to David Cameron as being “trapped in wealth”, published on Sunday. The idea quickly fell into ridicule on Twitter, and it didn’t take long for the #trappedinwealth hashtag to take off:
That feeling when you're at a posh banquet but wish you were at a chip shop in Easterhouse. #trappedinwealth pic.twitter.com/7nHbC1PaXH
— Angry Salmond (@AngrySalmond) April 12, 2016
I thought I was #trappedinwealth once, but it turned out I hadn't transferred my rent across yet. I was scared for a split second. #empathy
— RustyCage (@cage_rusty) April 11, 2016
Actually bought a pint of milk in Waitrose yesterday, #trappedinwealth
— Michael J Taylor (@Johningestre) April 12, 2016
The #trappedinwealth hashtag has been used 2,543 times since yesterday.
Subscribe to the newsletter
Stay up to date by subscribing to our newsletter and receive media monitoring best practices, social data trends & exclusive case studies: