It’s a time of year for giving, so for the run up to Christmas, we’re putting Twitter data under the tree. From Monday November 30th to Friday December 11th, Visibrain will be launching the #XmasData hashtag, which will allow you to ask us for the top 3 Twitter influencers for any topic!

How does it work?

Simply tweet to us at @VisibrainEN using the #XmasData hashtag, and ask us for the top influencers for the hashtag of your choice (#RedCups, #ManOntheMoon…). We will tweet back to you with the three most-mentioned Twitter handles for that topic!

This kind of data is usually unobtainable without a professional analytics tool such as our Twitter listening platform, but hey, that’s what Christmas is all about.

Here’s an example of how #XmasData works:

Hi @VisibrainEN, could you tell me who the top influencers are for #Volkswagen? Merry Christmas! #XmasData

— Georgina Parsons (@G_Parsons33) November 25, 2015

Hi @G_Parsons33, it's @CarAutoDaily (13,338 mentions) @VIralBuzzNewss (7,699) & @Volkswagen (1,536) Happy #XmasData! pic.twitter.com/6Y4Hm0neaZ

— Visibrain (@visibrainEN) November 25, 2015

The rules

For #XmasData, we will be defining “influencers” as the Twitter handles with the most engagement for a certain hashtag: meaning the user with the most mentions in tweets. The timeframes concerned by the data we provide can vary between the last 24 hours and last 30 days prior to your #XmasData request.

Requests are limited to one per person per day.

What’s on your #XmasData wishlist?

Subscribe to the newsletter

Stay up to date and subscribe to our newsletter and receive media monitoring best practices, social data trends & exclusive case studies: