The 2015 Brand Crisis Guide

The top PR crises from last year

2015 was a big year for brand crises: hundreds of companies suffered damage to their reputations, ranging from minor embarrassment to total disaster.

Download the 2015 Brand Crisis Guide to find out more about which brands got it wrong last year, and what can be learned from their mistakes:

• The 5 biggest crises of 2015
• The Top 10 PR fails
• Key stats on the most-affected industries
• 7 ways to avoid a crisis

By

Nicolas Vanderbiest, researcher at the Université Catholique de Louvain (Belgium), specialist in social media virality & Visibrain, the online media monitoring platform