Categories:
Case studies This case study discusses the online impact of the Panama Papers: from global press coverage to those most affected by the scandal
Case studies An in-depth breakdown of the Microsoft racist chatbot scandal: Timelines, key stats, media coverage and impact
Case studies Data analysis: Missguided’s website crash sparks social media backlash
Case studies An in-depth breakdown of the online reactions to the #CleanForTheQueen initiative
Case studies How Redlobster missed out a publicity opportunity, that turned into a crisis on social media.
Case studies Mattel’s Barbie makeover: the data behind a PR triumph
Case studies Twitter has a field day with Microsoft's tablet outage fiasco: timelines, key stats, media coverage and impact
Case studies How Gourmet Burger Kitchen provoked the vegetarian community to gain media attention.
Case studies How the IBM Hack a hair dryer campaign backfired on social media
Case studies From success to crisis and back again: the Starbucks #RedCups campaign case
Case studies An in-depth breakdown of the Seaworld orca scandal: Timelines, key stats, media coverage and impact
Case studies An in-depth breakdown of the Cadbury Halloween 2015 campaign: Timelines, key stats, media coverage and impact
Case studies Handling a crisis on Social Media: How Talk Talk used Twitter during the hacking scandal
Case studies An in-depth breakdown of the Truth #bigtobaccobelike campaign: Timelines, key stats, media coverage and impact
Case studies An in-depth breakdown of the Volkswagen emissions scandal: Timelines, key stats, media coverage and impact
Case studies An in-depth breakdown of the Unilever #UnileverPollutes PR crisis, sparked by a viral video
Case studies An in-depth breakdown of the Amazon #PrimeDayFail PR crisis: Timelines, key stats, media coverage and impact
Case studies An in-depth breakdown of the Uber global PR crisis started from Paris strikes: Timelines, key stats, media coverage and impact
Case studies An in-depth breakdown of the Shenmue 3 crowdfunding campaign: Timelines, key stats, media coverage and impact
Case studies An in-depth breakdown of the Coloner Sanders revival campaign by KFC: Timelines, key stats, media coverage and impact
