Your Guide to Social Media KPIs

 

Analysing owned and earned results for your brand and social media strategy is essential for communications professionals.

 

However, identifying the right metrics to focus on from the many available can often be a challenge when evaluating performance.

 

To support communications teams in building effective reports, Visibrain introduces the ultimate guide to KPIs!

 

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What's inside

The Must-Follow Social Media KPI's for 2025

A guide designed for communications professionals looking to evaluate their social media strategy. Within this guide, you'll find:

  • The 4 Key Metrics to Evaluate Earned Media
  • The 4 KPI's to Track Owned Media Performance
  • Visuals and Concrete Examples of Essential Statistics